Live, interactive, huge billboards

Welcome to my new blog! In all my other blogs I discussed media use in general, commonly used for profit purposes. In this blog I will discuss media use for non-profit purposes. In this case it is all about the safety of public service employees and to reduce aggression on the streets. In contrary to my previous blogs, this blog will pay attention to a widespread phenomenon in Holland.
This bizarre phenomenon is that the use of violence towards public service employees is extremely rising. For example, the violence against the police and ambulance personnel during New Year’s Eve of this year increased enormous compared to New Year’s Eve of last year. It went wrong this year 138 times, compared to 97 incidents last year.
Obviously, violence towards public service employees is unacceptable and it is extremely “crazy” that this happens in the first place. People on the streets who see it happen that any madmen starts fighting with ambulance personnel or police men (who are practically on the streets for everybody’s safety) are most of the time afraid to intervene or completely flabbergasted. Therefore, the Ministry of Justice came with an idea to place huge, interactive, live billboards in Amsterdam and Rotterdam. From now on, people in public are confronted with street kids who behave violently against ambulance personnel. With this new approach, the Ministry of Justice hopes to make the people in the streets more aware of what happens in the streets. Besides that, they hope that these people will do something to stop the aggression towards public service employees.

At the end of this blog a video is shown about what the huge, interactive billboards look like. This video will also show which four tips are presented to the people in the street in order to inform them about what to do and how to act in a violently situations. Finally, media use is rising in a lot of organizations and it is very popular these days, but fortunately media use is more than only profitable for organizations and handy or nice. Hopefully, this form of media use can reduce the aggression on the streets and hopefully this can also contribute to a better atmosphere on the streets.
Please let me know what you think about this new approach of the Ministery of Justice in Holland.