Welcome to my new blog! In all my other blogs I discussed media use in general, commonly used for profit purposes. In this blog I will discuss media use for non-profit purposes. In this case it is all about the safety of public service employees and to reduce aggression on the streets. In contrary to my previous blogs, this blog will pay attention to a widespread phenomenon in Holland.
This bizarre phenomenon is that the use of violence towards public service employees is extremely rising. For example, the violence against the police and ambulance personnel during New Year’s Eve of this year increased enormous compared to New Year’s Eve of last year. It went wrong this year 138 times, compared to 97 incidents last year.
Obviously, violence towards public service employees is unacceptable and it is extremely “crazy” that this happens in the first place. People on the streets who see it happen that any madmen starts fighting with ambulance personnel or police men (who are practically on the streets for everybody’s safety) are most of the time afraid to intervene or completely flabbergasted. Therefore, the Ministry of Justice came with an idea to place huge, interactive, live billboards in Amsterdam and Rotterdam. From now on, people in public are confronted with street kids who behave violently against ambulance personnel. With this new approach, the Ministry of Justice hopes to make the people in the streets more aware of what happens in the streets. Besides that, they hope that these people will do something to stop the aggression towards public service employees.
At the end of this blog a video is shown about what the huge, interactive billboards look like. This video will also show which four tips are presented to the people in the street in order to inform them about what to do and how to act in a violently situations. Finally, media use is rising in a lot of organizations and it is very popular these days, but fortunately media use is more than only profitable for organizations and handy or nice. Hopefully, this form of media use can reduce the aggression on the streets and hopefully this can also contribute to a better atmosphere on the streets.
Please let me know what you think about this new approach of the Ministery of Justice in Holland.
dinsdag 27 april 2010
dinsdag 20 april 2010
Augmented Reality
My new blog this time is about Augmented Reality. I was surfing on the internet this afternoon to find an interesting topic which has something to do with media use. During this internet session I came into contact with the concept “Augmented Reality”. I have never heard of it before and I was really surprised about the fact that there are technical applications like this, notwithstanding we live in a “digital world” nowadays. If you have also never heard of this concept before, you are hopefully getting a bit curious. First, I would like to explain something more about this great concept and later on in this blog I’ll show a video to get a better idea and to give an example of Augmented Reality.
Augmented Reality is a topic that is aimed at the adding of digital, computer-generated images to the reality (things that are really there). It is as far as I know, one of the latest and newest hypes on the field of internet, technology and marketing (correct me if I’m wrong). It is used in some organizations to encourage people to go to their website or to promote certain products, services or events. As is shown in the video at the end in this blog, you can imagine that it is very original and striking to make use of Augmented Reality. It can also be used to attract people’s attention for different reasons, to increase the visitors experience in attraction parcs and musea.
Augmented Reality increases the interactivity and the degree of information provision. It works for several purposes, but here follow a few examples:
-it can add information to peoples sight (for example to the sight of a mechanic, as is shown in the video below)
-it can function as navigation or a simulation, for example to practice for your driving license.
-it increases the quality of videogames and other interactive purposes for in peoples leisure time.
A Dutch Layar application is introduced and it integrates live internet within the physical environment on a mobile phone. “Layar” places different layers on the image of a camera, as the name suggests. In this way, the camera adds some virtual layers on the reality which results in the fact that your mobile phone can function as a tour guide for instance. There are shown two videos below. One which shows the way how Augmented Reality can increase the work of a mechanic and the other in what way it can increase the interactivity in a playful, but instructive way. I hope you like the videos and please let me know what you think about the concept!
Augmented Reality is a topic that is aimed at the adding of digital, computer-generated images to the reality (things that are really there). It is as far as I know, one of the latest and newest hypes on the field of internet, technology and marketing (correct me if I’m wrong). It is used in some organizations to encourage people to go to their website or to promote certain products, services or events. As is shown in the video at the end in this blog, you can imagine that it is very original and striking to make use of Augmented Reality. It can also be used to attract people’s attention for different reasons, to increase the visitors experience in attraction parcs and musea.
Augmented Reality increases the interactivity and the degree of information provision. It works for several purposes, but here follow a few examples:
-it can add information to peoples sight (for example to the sight of a mechanic, as is shown in the video below)
-it can function as navigation or a simulation, for example to practice for your driving license.
-it increases the quality of videogames and other interactive purposes for in peoples leisure time.
A Dutch Layar application is introduced and it integrates live internet within the physical environment on a mobile phone. “Layar” places different layers on the image of a camera, as the name suggests. In this way, the camera adds some virtual layers on the reality which results in the fact that your mobile phone can function as a tour guide for instance. There are shown two videos below. One which shows the way how Augmented Reality can increase the work of a mechanic and the other in what way it can increase the interactivity in a playful, but instructive way. I hope you like the videos and please let me know what you think about the concept!
dinsdag 13 april 2010
How “Dell” has implemented SMM
In my last blog I discussed the main idea of Social Media Marketing (SMM). I mentioned the key point of entering into a dialogue or a relation with the target group. In this blog I’m going to explain this a bit more by giving an example of a company who has implemented SMM. But first I’m going to elaborate on an action plan in order to have a good SMM strategy, which is crucial and forms the basis of your campaign, like I mentioned in my previous blog.
Action plan
First of all, you have to define a mission. Try to come up with a few goals and convert these goals into success factors. Next, make sure to have a nice budget and employees who want to go for it and who believe in your idea. Important to keep in mind is that SMM is not something you do “in a week”. A good SMM campaign requires time. Do some research and determine where your target group is and which social media they are using the most. Then start online with reputation management. First, you need to find out what your target group is saying about you or your products and services on the internet. Subsequently, participate in conversations, convince “opponents” and help, inform and interact with (current) customers. Develop blogs, forums and unique content to increase brand awareness. Try to stay innovative and keep interacting with “your people”. Evaluate new things you tried earlier and measure the effects. Important is to improve weaker points and optimize your results. Companies want to see the difference as fast as possible and they are a bit impatient, but it is important to be patient and to evaluate and improve if necessary.
Dell
In 2009, Dell implemented SMM in their organization. Dell started its own community site, where the customers have access to twelve blogs, dozens of forums, media galleries and the successful “Dell IdeaStorm”. The Dell IdeaStorm is a digital place where (potential) customers can drop their ideas about current products or just “wild ideas”. It is Dells intention to react on all comments and ideas, whether it is positive or negative, but just to give a signal to the people that Dell stands for customer loyalty and that they want to help out customers with problems.
Tons of useful ideas were send in and a few were actually used to improve their assortment and to listen to their customers. This is very smart, because those customers think that they are “a part of the organization”. This is how you create commitment. Next time, customers who feel that they are taken very seriously by Dell are definitely coming back to Dell. If you have already read my previous blog, you know that customer retention is much cheaper and easier than attracting new customers. Conclusively, Social Media Marketing can be very advantageous and profitable, but make sure to have a good strategy and try to be patient!
Action plan
First of all, you have to define a mission. Try to come up with a few goals and convert these goals into success factors. Next, make sure to have a nice budget and employees who want to go for it and who believe in your idea. Important to keep in mind is that SMM is not something you do “in a week”. A good SMM campaign requires time. Do some research and determine where your target group is and which social media they are using the most. Then start online with reputation management. First, you need to find out what your target group is saying about you or your products and services on the internet. Subsequently, participate in conversations, convince “opponents” and help, inform and interact with (current) customers. Develop blogs, forums and unique content to increase brand awareness. Try to stay innovative and keep interacting with “your people”. Evaluate new things you tried earlier and measure the effects. Important is to improve weaker points and optimize your results. Companies want to see the difference as fast as possible and they are a bit impatient, but it is important to be patient and to evaluate and improve if necessary.
Dell
In 2009, Dell implemented SMM in their organization. Dell started its own community site, where the customers have access to twelve blogs, dozens of forums, media galleries and the successful “Dell IdeaStorm”. The Dell IdeaStorm is a digital place where (potential) customers can drop their ideas about current products or just “wild ideas”. It is Dells intention to react on all comments and ideas, whether it is positive or negative, but just to give a signal to the people that Dell stands for customer loyalty and that they want to help out customers with problems.
Tons of useful ideas were send in and a few were actually used to improve their assortment and to listen to their customers. This is very smart, because those customers think that they are “a part of the organization”. This is how you create commitment. Next time, customers who feel that they are taken very seriously by Dell are definitely coming back to Dell. If you have already read my previous blog, you know that customer retention is much cheaper and easier than attracting new customers. Conclusively, Social Media Marketing can be very advantageous and profitable, but make sure to have a good strategy and try to be patient!
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