Customer Relationship Management

This is my first blog and in this blog I am going to introduce the notion CRM, which is a very important notion within the use of media (internet) in organizations. I hope you will enjoy reading my blog!

Organizations cannot “exist” without the use of media to reach customers and to advertise themselves, but they especially cannot think about an existence without the use of internet.
Internet has become such an important communicator in the past decades. One of the main reasons to clarify the use of internet in organizations is that this communicator is cheaper than the use of TV or radio for instance. Secondly, the reach of potential customers and “all people” in general is way much larger by using the internet than using other communicators.

The use of internet in order to CRM
The importance and the advantages of internet are mentioned above. There is indicated that internet a good communicator to reach (potential) customers. A very important notion in communication and customer reach is customer relationship management, an important component of marketing in general.
Too many organizations pay too little attention to the relations with their customers, what means that many organizations do not make good use of the internet as a communicator. If organizations would pay better attention to relationship management their costs would reduce tremendous. In general, the customer loyalty would be better if organizations would make a better use of the internet in order to manage their relation with customers. Customer loyalty is very important to reduce a lot of costs, a “forgotten notion” in many organizations. First of all, customer loyalty is way much cheaper than attracting new customers every time and secondly, when a company pays enough attention to customer loyalty the customers will definitely stay at your organization. In other words, it is much cheaper to keep customers loyal to your company than “stealing” customers from your competitors. In addition, loyal customers stay away from your competitors.
In conclusion, mentioned is that internet is the most important communicator for organizations, but they should make better use of it in order to manage their customer relations.
The main idea of CRM is described in this blog and possibly in an other blog I will be more specific about some major components.